Inglot USA’s online store is the laziest finished online storefront I’ve ever had the pleasure of browsing. Despite the fact that the site has all the products listed with the pricing and pictures (inaccurate ones as usual), they lack any and all product descriptions.
That is beyond stupid to me. Inglot has a some physical presence in the US (they’re opening counters in Macy’s stores) but for the most part, it is mostly an online business. I would think that their website would be amazing and would tell you all this shit to make you want to buy everything they sell but nope, EVERY product lacks a product description. Giving me a product name, price, and a picture does not a complete listing make and I don’t want to have to feel confused about your product.
Why would you use acronyms (YSM, AMC, DS) and not give an explanation for what it means? AMC- Advanced Makeup Components, YSM- Young Skin Makeup (as opposed to Old Skin Makeup?), and DS- Double Sparkle. Thank god for other bloggers since I wouldn’t know what it means.
I shouldn’t have to be running around trying to figure this out. I know that people were pushing Inglot to come up with an online store after they were hyped up by Youtube Vloggers for their Freedom System palettes (which are admittedly awesome) but to come out with this functional but information-lite site is frustrating.
Inglot please, help me buy from you because this is a turn off of epic proportions. It’s funny because I actually have an Inglot store and an Inglot counter in Macy’s fairly closeby so I could easily go to the store and ask the associates but it doesn’t mean I should. Trying to research anything beforehand (like what the foundation acronyms and undertones are) is a futile task and things should be changed so customers that don’t have the luxury of seeing the product in person shouldn’t have to suffer through figuring out what would and wouldn’t be right for their skin.
I’ve already emailed them with a list of the questions I had to ask and I imagine I’ll be coming up with more.